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Upset that the elementary school where he taught didn鈥檛 have a music program, David Wish traded in favors from a few musician friends to collect a ragtag fleet of instruments. Before long, his 1st and 2nd graders at Hawes Elementary School in Redwood City, Calif., were writing their own songs, recording and selling CDs, and attracting attention from newspapers, radio stations, and musical stars like Carlos Santana鈥攚ho sent the school $10,000 worth of guitars.
Mr. Wish ultimately had to turn away interested students despite teaching music before school, after school, and during lunch periods, so he began training other teachers to lead classes the way he did. Instead of standard, classical pieces, children were encouraged to experiment with songs that were more modern and relevant to their urban lives.
鈥淚 wasn鈥檛 doing it because I wanted to be a social entrepreneur and start an organization,鈥� said Mr. Wish, the founder and executive director of Little Kids Rock, a Cedar Grove, N.J.-based nonprofit that has become one of the largest free instrumental-music programs in U.S. public education since its start in 2002. It serves more than 200,000 low-income students in 12 states.
鈥楬ole in Social Fabric鈥�
The organization, which has an annual operating budget of $2.2 million, has three full-time fundraisers who solicit donations from foundations, corporations, individual donors, and other sources, generating about 75 percent of the nonprofit鈥檚 revenue, according to Mr. Wish. The other 25 percent comes from local chapters of the organization that operate in Chicago, New York City, and San Francisco.
He added that districts contribute through teachers鈥� time, which can be quantified based on the hourly wages of the teachers involved and how much time they spend instructing students in the Little Kids Rock program.
As it is, Little Kids Rock does not charge fees for any of its services, but Mr. Wish said 鈥渨e鈥檙e taking a long hard look at that right now鈥� to see if it would help make the organization more sustainable.
鈥淚 was doing [Little Kids Rock] out of good, old-fashioned guilt,鈥� continued Mr. Wish, who left teaching to devote himself full-time to the nonprofit organization. 鈥淚 perceived a hole in the social fabric, believed I had a solution, and had the compulsion to do something about it. I don鈥檛 think it鈥檚 audacious, I think it鈥檚 a compulsion.
鈥淚t鈥檚 like an affliction, and other social entrepreneurs I know and love have often described it the same way.鈥�
Despite the often-intense competition for financial backing鈥攁nd having their ideas rigorously scrutinized in the process鈥攕ocial entrepreneurs and their out-of-the-box ways of thinking are driving a movement of sorts that works to apply the approach of a startup business venture to solving problems in K-12 education.
But some education leaders caution schools to be careful, especially when social entrepreneurs are promising academic benefits.
鈥淪ometimes the ideas sound spiffy, but they aren鈥檛 researched and they aren鈥檛 tested, and we really don鈥檛 know the results they鈥檒l have,鈥� said Anne L. Bryant, the executive director of the National School Boards Association, in Alexandria, Va. 鈥淵ou do have to have caution, especially when budgets are very tight, when looking at innovative ways to deliver on an academic promise.鈥�
Of course, social entrepreneurs were around long before the moniker. (The Italian education reformer Maria Montessori was one.) But with roots in the nonprofit teaching corps Teach For America and the early charter school movement of the 1990s, social entrepreneurship in education, whether for profit or not, has been drawing more and more attention lately.
Bill Drayton, the founder and chief executive officer of the Arlington, Va.-based entrepreneurs鈥� association Ashoka: Innovators for the Public, is credited with coining the term 鈥渟ocial entrepreneur鈥� to describe change agents who combine a pragmatic business sense with a desire for social justice.
鈥淭hey want to bring about lasting change in a sector that they care deeply about, as well as build a thriving venture in its own right,鈥� said John J-H Kim, a senior lecturer and William Henry Bloomberg fellow at the Harvard Business School, who teaches a course called Entrepreneurship in Education Reform.
Incubating Ideas
With their enterprising approach to school improvement comes an expectation of measurable results for both students and teachers, a blend that has led to the building of education 鈥渋ncubators鈥� to identify promising ideas and help the entrepreneurs behind them get their ventures off the ground. One of the newest incubators, Imagine K12 in Palo Alto, Calif., is devoted to new uses of educational technology鈥攖he fastest-growing segment of social entrepreneurship in education.
鈥淭hese people are fueled by passion, drive, and commitment, and we can see evidence of their work all over the educational landscape,鈥� Jennifer Carolan, the seed fund co-director at the New69传媒 Venture Fund, based in Oakland, Calif., said of social entrepreneurs. 鈥淭hey鈥檙e making meaningful social change鈥攚e often say they鈥檙e trying to scratch their own itch鈥攁nd putting pressure on the existing entrenched system to start doing the same.鈥�
The nonprofit New69传媒 uses philanthropic capital to support entrepreneurs who are aiming to transform public education, particularly in areas that would help underserved or low-income children. Extremely selective, New69传媒 finances just a small portion of the ideas it considers; between 10 and 15 entrepreneurs with education technology proposals apply for funding each week, yet the nonprofit鈥檚 seed fund makes only six to 10 investments each year. New69传媒 chooses to be selective because the seed fund invests in early-stage companies, which have the highest rate of failure. The total investments for 2012 will be about $1.5 million, part of New69传媒鈥� $20 million overall annual investment in education entrepreneurs.
Likewise, the Menlo Park, Calif.-based Draper Richards Kaplan Foundation, which awarded Mr. Wish of Little Kids Rock a $300,000 grant in 2005 to hire employees and pay for other business expenses, tends to support fewer than 2 percent of applicants鈥攁bout six out of roughly 500 annually.
Unfortunately, many ideas for change just aren鈥檛 that good and must be rejected despite the well-meaning people behind them, said Rupert Scofield, the president and CEO of the Foundation for International Community Assistance, a nonprofit microfinance organization with headquarters in Washington, and the author of The Social Entrepreneur鈥檚 Handbook: How to Start, Build, and Run a Business that Improves the World.
鈥淣ot everyone is a Bill Gates or Steve Jobs, who at an early age with no job experience comes up with a huge breakthrough idea,鈥� he said in an email. 鈥淢ost of us need to toil in someone else鈥檚 vineyard for at least a decade, to see the mistakes/opportunities our employers make/miss and capitalize on them.鈥�
Customized Curriculum
When Neeru Khosla was working as a molecular biologist in Silicon Valley, she knew she was surrounded by innovative ideas, but felt that not enough of them were being funneled into education. With a mission to 鈥渓iberate learning material,鈥� she left her job to help start the nonprofit CK-12 in 2007.
The Palo Alto-based organization鈥攚hich provides free, customizable, interactive science, math, and engineering textbooks online at ck12.org鈥攇rew out of Ms. Khosla鈥檚 eagerness to swap clunky, often archaic printed textbooks for digital, downloadable ones aligned to state standards.
The individualized instruction that can happen as a result stands in sharp contrast to the rigid, memory-driven educational system Ms. Khosla moved through as a child in India. She recalls her frustrated attempts to draw a diagram at age 14 with a pencil that kept breaking, to which her teacher scolded, 鈥淎 bad toolman always blames her tools.鈥�
鈥淭hat got me thinking for a long time,鈥� she said. 鈥淚 thought, 鈥楳aybe I鈥檒l never be anyone because I鈥檓 a bad toolperson.鈥� When a system requires you to do something a certain way, and you can鈥檛 do it that way, who鈥檚 the loser? It鈥檚 not the teacher.鈥�
Today, CK-12 has users in all 50 states and has logged more than 8 million downloads鈥攁s users mix, match, and redesign content whenever necessary鈥攊n the past two years alone.
The company is funded by the London-based Amar International Charitable Foundation, and by Khosla and her husband, Vinod. Much like other new ventures, the services are offered for free as a way to drive demand and get a high number of users committed to the service.
At this point, the company does not have plans to move to a fee-based model or sell advertising on the site. But it is investigating the possibility of leasing its content to other organizations, which would be able to make modifications to it based on certain copyright licenses.
Leading universities are embracing the spirit of social entrepreneurs and are turning out increasing numbers of graduates who want to influence change in the K-12 market. Ms. Carolan of New69传媒 said that over the three years she was co-teacher of an Innovations in Education course at Stanford University, she saw enrollment increase tenfold, causing the class size to be capped.
Meanwhile, at the Harvard Business School, a graduate-level course known as the Social Innovation Lab began this academic year to meet a rise in the number of students interested in conceptualizing and drawing up plans to launch education-related social ventures. Of the 14 plans in the current course, half are related to education, according to Allen Grossman, a business professor who co-teaches the course.
鈥淚f you look at the more outstanding urban districts making progress, they鈥檙e all over innovation like this,鈥� said Mr. Grossman, whose current research focuses on school leadership, management, and governance.
鈥淭hey鈥檙e reshaping their districts both in the attitude toward, and the ability to utilize, this kind of ingenuity to improve student outcomes,鈥� he said. 鈥淲e need to encourage that kind of thinking among superintendents, because without their support, these entrepreneurial ideas are never going to go to scale.鈥�
