A public-private effort announced last month by the Federal Communications Commission to increase broadband Internet access in underserved communities has the potential for a heavy impact on K-12 students, the initiative鈥檚 partners say.
Many of those contributing to 鈥攚hich has two dozen private partners headlined by companies such as Microsoft, the Discovery Channel, and Best Buy鈥攂ring strong experience in educational outreach.
And although some educational technology advocates oppose the idea, the FCC may even explore funding some components of the initiative that tackle digital-literacy education with money from the $2.3 billion . That program uses dollars from the Universal Service Fund, raised by a fee the FCC imposes on telecommunications companies, to subsidize school and library Internet-related purchases.
鈥淲e can tell that closing the digital-skills gap is going to be work that鈥檚 going to be largely based in schools and libraries,鈥� said Alan Simpson, the vice president of policy for San Francisco-based Common Sense Media, which brings its experience as a children鈥檚-media watchdog to the partnership.
鈥淚t鈥檚 hard to say exactly from this point how much we can grow all the components of this [initiative],鈥� he continued. 鈥淚t鈥檚 more about the kind of snowball effect that can build. How do we keep adding to it? That鈥檚 been one of the goals of public-private efforts in this space for quite some time.鈥�
Several of the Federal Communications Commission鈥檚 partners in Connect to Compete are expected to have significant influence on the initiative鈥檚 effect on K-12 education. They include:
In the Minneapolis-based electronics retailer鈥檚 commitment to direct 20,000 of its Geek Squad employees to the cause of teaching digital literacy, the company is expected to utilize other initiative partners鈥� curricular resources created for K-12 students, teachers, and parents.
The Atlanta-based leaders of youth centers nationwide are expected to be key messengers about the program鈥檚 opportunities in the communities they serve.
The New York City-based educational technology nonprofit Computers for Youth will offer resources from its digital-learning program. The program, focused on middle schools, has offered technology access and training to teachers, students, and parents in underserved school systems.
This San Francisco-based watchdog group on children鈥檚 media is expected to contribute its digital-literacy curriculum and resources.
The educational arm of the Discovery Channel, with headquarters in Silver Spring, Md., will contribute video content, digital lessons, and other curricular materials to initiative programs.
The Redmond, Wash.-based software company has committed to offer training in 15 states through schools and libraries on the use of its Microsoft Office software, which is a standard tool in many contemporary office jobs.
This Washington-based nonprofit group devoted to connecting underserved communities to technology is expected to use its knowledge of those communities to direct other participants鈥� offerings to selected districts and schools.
The nonprofit educational media organization, based in New York City, is expected to be another resource for content for initiative programs.
SOURCES: Federal Communications Commission; Education Week
Only a few details have emerged so far, but those point heavily toward a focus on students.
For example, the Minneapolis-based Best Buy is preparing to devote 20,000 of its Geek Squad technology staff to help launch digital-literacy training in 20 cities across the nation. It will likely do so with the help of groups such as Common Sense Media and New York City-based CFY. Both organizations have historically focused on educating students, parents, and teachers on effective technology use.
And Microsoft Corp., the Redmond, Wash.-based software company, will work with partners to offer training in its Microsoft Office software鈥攚hich includes programs like Word, PowerPoint, and Excel鈥攊n 15 states during the next three years through institutions such as schools, libraries, and community colleges. Roughly a half-dozen states already offer certifications for high school students who have mastered the software suite, which is a common requirement for many jobs.
Further, the inclusion of a handful of grassroots community organizations, perhaps most notably the Atlanta-based Boys & Girls Clubs of America, which runs educational, athletic, art, and career programs for youths nationwide, are seen by Connect to Compete鈥檚 commercial partners as key players for achieving the goal of reaching children.
鈥淭hey鈥檙e actually the ones who will be carrying the message on the ground,鈥� Dan MacFetridge, the business-development director for Microsoft鈥檚 鈥淪hape the Future鈥� program, said of those groups. 鈥淲e have found the best single way to build awareness is to get kids talking to each other on the playground.鈥�
Mr. MacFetridge said Shape the Future, which will be used to fulfill Microsoft鈥檚 role in Connect to Compete, has offered educational services to 10 million students in other countries.
E-Rate Changes Eyed
Meanwhile, the FCC is at least considering the use of E-rate funding to forward one of the goals of the initiative, which is to create a national standard for digital-literacy training.
鈥淲e plan to launch a proceeding to explore how the E-rate program can expand access to digital-literacy training at more public libraries and schools across the country and, ultimately, forming a Digital Literacy Corps,鈥� Julius Genachowski, the chairman of the FCC, said in prepared remarks at an event in Washington launching Connect to Compete.
The overview document from the FCC also says reforming the Universal Service Fund, which directs money to the E-rate and other programs, is a necessary step to achieve the initiative鈥檚 goals.
The E-rate鈥攕hort for 鈥渆ducation rate鈥濃�攈as undergone incremental changes since Mr. Genachowski became chairman in 2009. Those tweaks include the application of an index for inflation to the program, which had been funded at $2.25 billion annually since 1997, as well as the unveiling of pilot programs testing ways to expand the E-rate鈥檚 reach to mobile and wireless technologies.
But while advocates of educational technology have lauded the FCC鈥檚 willingness to innovate, they have also expressed hesitation at the notion that the E-rate would pay for a broader range of programs without a substantial increase in its overall funding.
鈥淓-rate is dramatically oversubscribed, and there has been an unwillingness to raise the cap sufficiently to meet the demand around infrastructure,鈥� said Keith R. Krueger, the chief executive officer of the Washington-based Consortium for School Networking. 鈥淭o then expand it to a new resource around digital literacy, we think, is unsustainable.
鈥淚f the FCC wishes to look to other areas of the Universal Service Fund,鈥� he said, 鈥渢hat would be something we would support. But we cannot support using E-rate funds for this purpose.鈥�
Josh Gottheimer, the senior counselor to the FCC chairman, said that such concerns are premature, and that any substantial alterations to E-rate funding would be made with significant input from stakeholders in educational technology.
鈥淲e want to make sure we鈥檙e being innovative with the fund to keep up with the benefit and opportunities of technology, and at the same time not doing anything to destabilize it,鈥� Mr. Gottheimer said.
鈥楨merging Market鈥�
Prudence aside, Connect to Compete may represent the widespread effort to reach disadvantaged students with technology that some technology advocates have been awaiting for years.
Ken Eisner, the vice president of policy and new business development at One Economy, a nonprofit organization focused on giving connectivity to underserved communities, and a partner in Connect to Compete, said such an alliance may be coming together now not because of a lack of desire in the past, but because of a favorable confluence of conditions.
For one, Mr. Eisner said, there is the leadership and vision represented in the FCC鈥檚 鈥攚hich includes many of the goals espoused by Connect to Compete鈥攁s well as the released by the U.S. Department of Education. (Both documents were published in early 2010.) Then, he said, there is the increasing popularity of private-public partnerships, as public organizations work to combat budget constraints and companies look for new sources of business during lean economic times.
鈥淢icrosoft has really not just been looking at this as a philanthropic endeavor, but as an emerging market,鈥� Mr. Eisner said. 鈥淭here are 100 million people that haven鈥檛 adopted broadband, and this is where their growth market can come from.鈥�
