69传媒

School Climate & Safety

Student ID Cards Sport New Digital Features

By Katie Ash 鈥 January 29, 2010 5 min read
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Student-identification cards have evolved relatively quickly from laminated badges with a student鈥檚 name and picture to all-purpose electronic cards that can now be used to check out library books, buy lunch, open lockers, and even track students鈥 comings and goings.

Because of the increased functionality of the cards, as well as administrators鈥 desire to improve student safety and security and build a more efficient school environment, identification cards are becoming a more important tool in many schools.

For example, at Philadelphia鈥檚 750-student School of the Future, each student swipes a unique ID card when entering the building, buying lunch, and opening his or her locker.

鈥淓ach of these cards has a smart chip in them,鈥 says Mary Cullinane, the director of innovation and business development for Microsoft Education, which helped design the school.

The $62 million School of the Future, created through a partnership between Microsoft and the Philadelphia school district, opened in 2006, but has struggled to achieve its goal of serving as a technology-rich model for what 21st-century high schools should look like. (鈥淪chool of the Future,鈥 this issue.)

That ID technology allows the card to store information about the student. And storing locker combinations and lunch money is just the beginning, says Cullinane. 鈥淸The technology] allows you to create a foundation so that more and more things can be coordinated using the card,鈥 she says.

For example, it will be possible in the future for students to use their ID cards to keep track of how many calories they burn at the school鈥檚 cardiovascular-fitness center, Cullinane says, and then match that information with the calories consumed at lunch.

鈥淚t gives you a much more holistic view of the student,鈥 she says.

Rick Lopez, an assistant principal at Valencia High School in Placentia, Calif., outside Los Angeles, says student ID cards have become an integral part of his school鈥檚 efforts to manage programs and services more efficiently.

鈥淚 really don鈥檛 know how we would monitor [all the different privileges] in an efficient way if we didn鈥檛 have [student IDs],鈥 he says. 鈥淔or us, from an efficiency standpoint, I wouldn鈥檛 do it any other way.鈥

Still, despite the digital improvements in ID cards and their ability to improve school procedures, some parents and privacy advocates are concerned that such cards can be used inappropriately. They worry that schools will go overboard in tracking students鈥 movements, personal preferences, and other matters.

鈥淵ou have the privacy concerns that come with tracking,鈥 says Jay Stanley, the public education director of the Technology and Liberty program at the New York City-based American Civil Liberties Union. 鈥淔or example, what kinds of records are being kept on students, are those records much more granular in detail than they need to be, what鈥檚 going to be done with those records, and who are they going to be shared with?鈥

However, using student IDs to sign in and out of school electronically is not an objectionable violation of privacy, he says.

Tracking Attendance, Parking

Being able to follow students鈥 comings and goings can be an attractive feature of the ID systems.

Student ID Providers

In some districts, for instance, student ID cards are now being used to control school parking lots, says Holly Sacks, the senior vice president of global marketing and corporate strategy for the Irvine, Calif.-based HID Global, which provides access-control and identification-management equipment. Student drivers scan their IDs into machines at school parking lots much as adults do for access to employee parking garages.

鈥淚t can be quite helpful in making sure that you鈥檝e got the people that you want in the parking lot,鈥 says Sacks.

鈥淸Student ID cards are] also very useful on the district bus system,鈥 she says. 鈥淲hen students get on the bus and off the bus, there鈥檚 a record of where the child has been and where they were taken to.鈥

Many schools use the cards to help track attendance and tardiness, says Andrea Wilkins, the national sales manager for the K-12 market for Plasco ID, a Miami-based company that sells and installs identification products. Having students electronically swipe their cards when they are late for school is much faster than lining students up and writing tardy passes for each of them, says Wilkins.

Using such cards can help improve efficiency in the lunch line as well, says Bill Keyes, a spokesman for the Hampden, Mass.-based Rediker Software, which provides student-information-management software to schools.

In addition to keeping student accounts up to date and speeding up the lunch line, the ID cards can help reduce embarrassment for children who receive subsidized lunches, he says, since all children use the same cards regardless of payment status.

Hand-held card scanners are becoming increasingly popular, says Wilkins of Plasco ID. Administrators can now carry the scanners with them through the hallways when students are supposed to be in class and pull up information such as a student鈥檚 schedule鈥攐n any stragglers. Mobile scanners can also be taken on field trips to help keep track of students, she says.

Putting a student-ID system in place is not complicated, says David Murphy, the business-development manager for cards for Zebra Technologies, based in Lincolnshire, Ill. It involves buying the equipment鈥攁 card printer, ID-management software, a camera, and printing supplies鈥攁nd installing the software on the school鈥檚 network.

It also helps that the price of printing the cards and buying the software to manage the system has come down in recent years, says Murphy. Depending on the size of the school, a modern student-ID system can cost from $2,000 to $4,000, he says.

Beyond price and technical concerns, schools should also be upfront with parents about why using student IDs is a good idea, says Wilkins.

There can be some pushback from parents when ID cards are first introduced, she says, especially with parents of younger students in elementary or middle school. They worry that their children will lose their cards, a concern especially鈥攆or safety reasons鈥攊f the youngsters鈥 names, pictures, and schools are printed on them.

鈥淵ou definitely have to make sure parents understand why the school is doing it,鈥 Wilkins says.

A version of this article appeared in the February 03, 2010 edition of Digital Directions as ID Required

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