69传媒

The online site Great69传媒.org has released a massive expansion of its school-ratings system, intended to provide more nuance about school quality by highlighting student test growth, achievement gaps, school climate, and course offerings.

The expansion comes as Great69传媒 and other school-ratings sites ride skyrocketing popularity, and as states work to incorporate more multifaceted measures into their own school accountability systems. But the changes also respond to ongoing concern by education and fair housing advocates that test-focused school-ratings sites can push users to overly simplistic or even stereotypical judgments of schools.

鈥淸Ratings-site data] often gets used at the individual level鈥擨鈥檓 going to talk to my friends and pick a school that鈥檚 right for my children鈥攂ut these data need to be about how we can improve a system ... not individual winners and losers,鈥� said Rebecca Jacobsen, an associate professor for education politics and policy at Michigan State University who studies how parents interpret and use education data.

Great69传媒 previously provided ratings based primarily on test scores and parent feedback for more than 130,000 public and private pre-K-12 schools nationwide. As simple as they were, those ratings were used widely by parents and real estate-related companies, some of which linked to the ratings on their websites.

Beginning Thursday, the site will also rate schools based on student growth from year to year, and, for secondary schools, on graduation rates, Advanced Placement offerings and enrollment, and students鈥� average performance on college placement tests. It also includes an 鈥渆quity鈥� rating, based on whether there are achievement gaps for students from racial minority groups, those in poverty, and those with special needs, as well as on how students in those groups fare compared to similar students statewide. The revamped site also uses federal civil rights data to flag schools that show high rates of student absenteeism or disproportionate discipline for different groups of students.

鈥淲hat we really want is for people to see the top-line data and dive in and explore it more,鈥� said Adam Gorski, Great69传媒鈥� lead data scientist. 鈥淲e hope it will more accurately reflect what鈥檚 going on in a school besides just its demographics.鈥�

The new ratings, which were piloted in California this summer, will be launched in 42 more states and the District of Columbia this week. The remaining states鈥擜laska, Idaho, North Dakota, South Dakota, Maine, New Hampshire, and Vermont鈥攚ill be updated once the site has additional school data.

鈥淲e鈥檙e looking at how can we turn the data into information that鈥檚 really designed to help parents to make sense of it鈥攁nd what鈥檚 the insight on what you can do about it,鈥� said Matthew Nelson, the president of Great69传媒.

Quick Analysis

The San Francisco-based nonprofit Great69传媒 mirrors the rise of other social media review services like Yelp. Its growth has been spurred by unprecedented access to school accountability data online, including its partnerships with real estate sites and the Housing and Urban Development Administration, which shares the school ratings with families who use housing vouchers. Great69传媒 has expanded from 44 million users in 2013 to more than 50 million users today.

John Luedemann is one of those users. Two years ago, he and his family faced a move from Houston, Texas, to Houston County, Ala., a few months before his daughter Morgan was scheduled to start kindergarten.

鈥淲e had no family there, no connection there, no previous knowledge of the schools. You kind of have to start from scratch with nothing to go on,鈥� Luedemann said.

So Luedemann narrowed his search based on the Great69传媒 ratings available through his home searches on Zillow and other real estate sites. 鈥淭here was a pretty big discrepancy; a handful that were 7 and above, and then the rest were like 4; there was an obvious fall-off鈥� on Great69传媒鈥� 10-point scale. 鈥淚 tried to drill down more ... but I don鈥檛 remember there being a whole lot more.鈥�

Critics point to divides like the one that Luedemann found for Dolthan, Ala., as a downside of the site鈥檚 previous, primarily test-score-based school ratings, which they argue can be a better proxy for a school鈥檚 race or poverty demographics than for school quality. Lisa Rice, the executive vice president of the National Fair Housing Association, noted that some of her group鈥檚 civil rights investigations had found real estate agents describing the same schools using different metrics to white and Latino home buyers, recommending a school to Latino parents that they had panned to white parents.

鈥淭he information they are providing gives only a small snapshot of each school, and no one should make a decision to send their child to a school based only on the data in these websites,鈥� Rice said.

Luedemann agreed鈥攈e and his wife visited both neighborhood and magnet schools in the area before finally settling on a list of homes鈥攂ut he said the site can help provide a baseline for parents who are new to a school system, either because they have young children or are entering an area.

Jacobsen said she has found that providing accurate, high-quality information about schools can help parents make better decisions about their children鈥檚 education. In a study of parents reviewing school data, Jacobsen found participants used different鈥攁nd often more detailed鈥攄ata to analyze a school they were familiar with than they did for one they had never heard of. 鈥淲hen good additional data gets added, we鈥檝e found people begin to match the experiences of parents with children who actually attend the school,鈥� Jacobsen said.

She cautioned, however, that when multiple, detailed ratings are presented鈥攑articularly number ratings鈥�parents are more likely to get confused or rely only on the top-line score on a ratings site. Both Jacobsen and Rice argued for more practical information on review sites that would allow parents to have conversations about school improvement.

Launching Conversations

Great69传媒, at least, seems to be trying to move in that direction. Nelson noted that Great69传媒鈥� expanded reporting also will include more tips for parents on how they can talk to school administrators about flagged problems, such as high chronic absenteeism for a particular student group. Eva Orbuch, the lead community organizer for the San Francisco Bay-area advocacy group Innovate Public 69传媒, said she has started using the site鈥檚 expanded data in workshops with mostly low-income and monolingual Spanish parents. 鈥淭he equity rating has been very helpful,鈥� she said. 鈥淭he low-income number is often a big difference from the overall number, and that鈥檚 often a big wake-up call for people.鈥�

While California鈥檚 state education site also provides student achievement data, Orbuch said the private data site has been easier for parents to use on their phones while meeting with administrators.

鈥淚 work in schools where there is sometimes an extreme achievement gap between white and nonwhite students鈥� she said. 鈥淣ow that the parents are regularly using data, I can see how empowered they are to say no, the school really is not making growth here. ... It does complicate our work, but it has definitely provided a lot more questions for parents to ask and feel like they鈥檝e done their homework in talking to schools.鈥�