State grant reviewers gave Dr. Cupp鈥檚 Readers a big, fat zero rating on one Georgia school鈥檚 69传媒 First application. Only later did its publisher find out that at least one of those reviewers had never laid eyes on the program.
That experience underscores how some small publishers feel about the federal initiative: They haven鈥檛 gotten a fair shake.
Return to the main story,
Frustrated and furious, Cindy Cupp, who publishes the books bearing her name, set out on a campaign to expose what she sees as unfair practices that give products from big publishers preference over lesser-known products without regard for their offerings鈥� research base.
She filed complaints this past spring with the Georgia inspector general. He is investigating and found enough merit in them to forward some of the complaints to federal authorities.
Until that point, though, other publishers were reluctant to complain, fearing that doing so would hurt their chances of getting approved for 69传媒 First funding, according to Stephen D. Driesler, the executive director of the school division of the Association of American Publishers.
Ms. Cupp鈥檚 dogged criticism inspired federal complaints by the Baltimore-based Success for All Foundation and the North American 69传媒 Recovery Council, in Columbus, Ohio. (鈥淕a. Officials Admit Mistakes on 鈥�69传媒 First鈥� Rules,鈥� May 11, 2005.)
Benefits for Some
The Washington-based school division of the AAP has complained to the U.S. Department of Education several times that a few commercial programs appear to be favored for use in 69传媒 First schools. And, in a letter this past March to the University of Oregon, the publishers鈥� organization raised questions about the university鈥檚 evaluations of a select group of core reading programs and intervention products. Those reviews were widely distributed to states as a guide for selecting the kinds of research-based texts the federal law requires grantees to purchase under 69传媒 First.
The university did not respond to the letter but has suspended the reviews.
Recent events have renewed some publishers鈥� concerns, said Mr. Driesler, noting that few are willing to criticize the process publicly. For example, the federally financed Eastern Regional 69传媒 First Technical Assistance Center, based at Florida State University, has published guides to help teachers align only selected commercial reading programs to the 69传媒 First provisions.
Georgia officials, meanwhile, offered extra workshops last month for only those teachers who use the selected programs.
Publishers contend that such practices serve as official endorsements by states and the federal government, thus benefiting one publisher over another.
But Christopher J. Doherty, the director of the 69传媒 First program for the U.S. Department of Education, said it is a state鈥檚 prerogative to hold program-specific professional development.
鈥淚 don鈥檛 dismiss the point you make on behalf of the [other publishers],鈥� he said. 鈥淏ut to not provide program-specific professional development and additional training, 鈥� we would have to refuse a direct state request鈥� for help.
Stifling Innovation?
Ms. Cupp, however, disagrees. 鈥淚f the federal government is getting in the business of writing reading programs, they should tell us all, because it is real hard for me to compete with the federal government,鈥� she said. 鈥淢y taxpayer dollars should not be spent giving an inside edge to my competitor鈥檚 product.鈥�
As Ms. Cupp sought answers to why the grant from Daughtry Elementary School in Jackson, Ga., had been denied, she got the run-around from state officials and the technical-assistance center at Florida State, she contends.
Georgia 69传媒 First officials at first told her she had to get outside evaluations before the texts could be used in 69传媒 First schools. Later, they acknowledged that such a review was not required. In the meantime, the grant cycle had waned, Daughtry Elementary administrators had resubmitted their application after removing Dr. Cupp鈥檚 Readers as its choice, and the Savannah-based publisher felt she had little chance of penetrating the 69传媒 First market.
The No Child Left Behind Act, which authorized 69传媒 First, was bound to give a competitive edge to offerings that most closely reflected the program鈥檚 tenets, said Robert W. Sweet Jr., who helped write the 69传媒 First legislation as a senior staff member for the Republican-led House Education and the Workforce Committee. He recently left his government post to return to the National Right to Read Foundation, an organization that promotes phonics instruction.
鈥淎ll of these things are commercially driven,鈥� Mr. Sweet said, referring to initiatives to improve education. 鈥淭here are some people, some groups, some universities who have been involved in trying to promote research-based education long before the 69传媒 First program came about,鈥� and may have had an advantage.
But Susan B. Neuman, the former assistant secretary of education responsible for the 69传媒 First program鈥檚 launch, said that she and others working on the $1 billion-a-year initiative had hoped it would open up the marketplace to new and innovative reading programs reflecting the latest research on how children learn to read. Instead, she said, 69传媒 First led to tinkering with commercial products that had been around for years.
