69传媒

Ed-Tech Policy

Calling the Young

By Andrew Trotter 鈥 September 24, 2004 1 min read
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Today鈥檚 students use cellphones, have TVs in their bedrooms, and own all sorts of electronic toys and other devices that are regulated by the Federal Communications Commission. So it is logical that the telecommunications regulator would want them to know more about its workings.

This month, the Washington agency plunged into that educational mission with a colorful addition to its Web site, , called 鈥淭he FCC Kidszone.鈥

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The zone attempts to update young people on the ongoing changes in the way society uses the electromagnetic spectrum-and rules on everything from telemarketing calls to 鈥渨ireless local number portability,鈥 which allows customers to keep their cellphone number when they change carriers.

A glossary explains to children-and likely to some grateful adults-the definition of 鈥渁mplitude modulation鈥 (the technology behind AM radio) and laws such as the Satellite Home Viewer Improvement Act of 1999, among about 60 topics.

Historical snippets underscore roles the airwaves have played in important national events, such as the nation鈥檚 first coast-to-coast live television broadcast in 1951, which President Truman used to address the Japanese peace treaty conference in San Francisco.

On every page, the visitor is met by Broadband, a fat orange cat, who now and again blurts out, 鈥淕ee, I didn鈥檛 know that,鈥 or 鈥淪o that鈥檚 what the fcc is all about.鈥

The site has subzones for students of different grade levels, featuring commonly asked questions, as well as parents鈥 and teachers鈥 guides.

Yet even while it addresses children, the fcc is unable to ignore the fact that it is an arbiter in high-stakes disputes, involving multibillion-dollar corporations.

An online poll, for example, asks visitors, 鈥淒o you think there is too much violence on TV?鈥

But right below the poll is the disclaimer: 鈥淭his feature is for educational purposes only. It does not necessarily reflect the views of the fcc. The results of the survey will not be used in any fcc proceeding without notice.鈥

Such caveats give the zone the aura of a slightly out-of-touch grandparent.

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