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A coalition of groups focused on children and media launched a new campaign today to encourage state lawmakers to promote digital citizenship in schools.

The aim is to spur adoption of new legislation requiring the formation of state-level advisory committees charged with finding ways to help ensure students use classroom technology safely and ethically while becoming savvy consumers and creators of online media and information.

鈥淥ur kids are now living in a digital world, and we need to teach them how to make smart choices so they can take advantage of all that tech has to offer while avoiding the dangers,鈥� said James P. Steyer, in prepared remarks he was expected to deliver Oct. 28 to the Twitter Digital Citizenship Summit in San Francisco. 鈥淲e believe that good online behavior mimics good offline behavior.鈥�

Steyer is the founder and CEO of the nonprofit Common Sense Media, whose advocacy wing, Common Sense Kids Action, will lead the new campaign. The group is joined by Media Literacy Now, the Digital Citizenship Institute, and the National Association for Media Literacy Education. Together, they hope to initially persuade 20 states to pass new digital-citizenship legislation in 2017.

Their model is Washington state, where Gov. Jay Inslee, a Democrat, earlier this year signed into law a measure requiring the office of the state superintendent of public instruction to convene a statewide advisory committee that will devise best practices and recommendations for 鈥渋nstruction in digital citizenship, internet safety, and media literacy.鈥�

Beginning next school year, Washington districts will be required to conduct annual reviews of their relevant policies.

From cyberbullying (bullying, threats, or intimidation that happens online or electronically) to sexting (the exchange of sexually explicit images or messages via digital-communications tools), the downsides of students鈥� online lives have in recent years garnered significant legislative attention. Often, the approach has been to respond to problems after they arise.

Now, though, experts say there鈥檚 a growing focus on prevention and proactive efforts to promote healthy behaviors.

鈥淭his isn鈥檛 an issue that can be solved with a one-time fix,鈥� said Sunny Deye, a program principal at the National Conference of State Legislatures. 鈥淚t requires a mechanism for schools to address ongoing issues as they come up.鈥�

Teaching Respect, Responsibility

The need for internet-safety instruction for children has long been evident: Back in 2009, for example, the Pew Research Center鈥檚 Internet and American Life Project found that 15 percent of teenagers who owned cellphones had received nude or nearly nude images of someone they know via a text message. More recently, Pew found that 22 percent of teenagers with relationship experience have had a partner insult them or be mean to them on the internet or via a cellphone. Overall, 4 in 10 of all internet users are the victims of some form of online harassment.

But as the internet, social media, and digital devices have become increasingly ubiquitous, they鈥檝e also presented children with new opportunities to connect with others, engage in school, and take part in civic and public life.

To reflect that dual reality, 鈥渄igital citizenship鈥� should cover both media literacy and responsible online behavior, many experts and educators now believe. While there is no single, universally accepted definition, the term is generally used to cover strategies to help students learn internet safety and security; manage their digital identities and reputations; engage in appropriate and ethical digital conduct; build healthy relationships; prevent cyberbullying; critically evaluate online information sources; and learn to access, analyze, produce, evaluate, and interpret a wide range of media.

鈥淒igital citizenship can play a strong role in preventing negative experiences,鈥� said Monica Bulger, a senior researcher at Data & Society, a New York City-based research institute. 鈥淚t鈥檚 also an opportunity to teach respect, responsibility, and how to engage in civil society.鈥�

Common Sense Media is among the groups that have produced free curricular materials for schools. A sample lesson for young children might focus on how to respond when someone is mean online. For high school students, lessons might cover the consequences of 鈥渙versharing鈥� on the internet or an examination of how online identities might affect future educational or professional opportunities.

Despite the availability of such resources, though, districts have typically been scattershot in their approaches to such instruction in the classroom.

The federal Children鈥檚 Internet Protection Act requires schools receiving federal E-rate discounts to adopt an internet-safety policy, block or filter obscene online content, and 鈥減rovide for educating minors about appropriate online behavior, including interacting with other individuals on social-networking websites and in chat rooms, and cyberbullying awareness and response,鈥� according to the Federal Communications Commission.

In many states, however, the development and implementation of such policies has been hit or miss.

That鈥檚 historically been the case in Washington, said Dennis Small, the director of educational technology in the state鈥檚 office of public instruction. 鈥淪ome districts were being very deliberate and thoughtful,鈥� he said. 鈥淲hat鈥檚 not successful is when students get a canned video from 10 years ago that talks about AOL chat rooms and being safe on MySpace.鈥�

Preventative Measures

Following the passage last spring of Washington鈥檚 new digital-citizenship law, Small and others are hoping to see a more consistent approach.

The legislation stipulated that the state education department 鈥渃onvene and consult with an advisory committee鈥� consisting of educators, parents, and media-literacy experts, among others. The group was given the responsibility of revising the state鈥檚 ed-tech standards and internet-safety policy and gathering materials and ideas that can be shared with schools. Those schools will, in turn, be tasked with replicating the process on a local level, beginning next school year.

Ongoing concerns about inadequate state education funding mean the new digital-citizenship legislation didn鈥檛 come with any new dollars. The committee鈥檚 recommendations are also likely to be modest, focused more on updating standards and sharing free resources than requesting that lawmakers allocate millions of dollars for new teacher professional-development efforts.

Marko Liias, a Democrat in the Washington state senate who sponsored the law, said it is just one step in a long-term strategy.

鈥淩ight now, we don鈥檛 have to reinvent the wheel. It鈥檚 about finding the best things already out there, sharing them, and launching a conversation,鈥� Liias said. 鈥淚n the future, when we find some strategies that really work, let鈥檚 put some money behind them to spread them more widely.鈥�

It鈥檚 an approach that makes sense to Common Sense Kids Action and its partner organizations. Model legislation the groups intend to push is drawn heavily from the new Washington law, said JR Starrett, the group鈥檚 director of advocacy.

Educators and school administrators are concerned with their students鈥� digital lives, Starrett said, but they鈥檝e become increasingly frustrated by the limitations of laws focused narrowly on hot-button issues such as sexting or cyberbullying.

鈥淭hey want to find preventative measures,鈥� he said. 鈥淭hat鈥檚 why Washington caught our eye. It creates a floor, rather than a ceiling, and it allows districts to tailor policies around digital citizenship and media literacy to their own needs.鈥�